Ivanna’s career started in the world of advertising where she was a brand manager for Dannon. She oversaw all aspects of the product line, from product development, creation and look of the packaging to the print and commercial marketing campaigns behind them.
With a background steeped in art and passion for oil panting and 3D art she moved into directing. While in Kiev, Ukraine, she began to direct commercials, but soon jumped the pond and immediately found herself directing 3 music videos for one of America’s most iconic artists, Bon Jovi. These 3 videos caught the eye of the music video industry and catapulted Ivanna into shooting back-to-back videos for such artists as Lil Nas X, Nicki Minaj, Zayn, Paramore, 5 Seconds of Summer, Tyga, Good Charlotte, and others.
Her work often features elements of magical realism, VFX, beautiful imagery, and tailored cinematography which drive her stories forward.
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